Diversité au Canada- l’exemple de Corus Entertainment à Toronto (Article en anglais)

Source : Canadian Centre for Diversity and Inclusion – Centre Canadien pour la diversité et l’inclusion – Success Stories (PDF)

The following are the definitions we use for the words diversity, inclusion and the concept of diversity and inclusion:

  • Diversity: Diversity is about the individual. It is about the variety of unique dimensions, qualities and characteristics we all possess.
  • Inclusion: Inclusion is about the collective. It is about creating a culture that strives for equity and embraces, respects, accepts and values difference.
  • Diversity and Inclusion: Diversity and inclusion is about capturing the uniqueness of the individual; creating an environment that values and respects individuals for their talents, skills and abilities to the benefit of the collective.

people holding each others hands

The Success story initiative There is astonishingly little published that shines a light on diversity and inclusion successes in Canada, though there are many, across a wide range of organizations. Case studies referenced by trainers and leadership tend to be reporting on different countries, cultures, political and economic settings. The goal of this initiative is to support diversity and inclusion leadership with stories that are relevant to what’s happening now, here in Canada. By sharing their stories, we celebrate the successes of Canadian organizations while contributing to learning for everyone that cares about diversity and inclusion.

Success story : Corus Entertainment Inc. – Toronto

Using innovation and culture to advance the careers of women in media.

While women have traditionally prevailed in entertainment and media businesses, they have tended to hold supporting roles and not be as well represented in leadership and on boards. But at Corus, three of the nine people on the Executive Leadership Team are women, four of its 13 board positions are held by women and four of the company’s nine officers are women.

Be a culture that supports women.

Cultivating a culture that supports women requires a corporate commitment to diversity and equity. Corus is a federally regulated employer that reports annually on employment equity, and Kathleen McNair, Executive Vice President, described the heightened awareness in the company for advancing the careers of designated groups. As an example, when leadership was concerned that the program directors within the radio division were predominantly male, a professional development program was introduced to develop the skills that might advance women into assistant roles, so they could gain the experience that would help them move up the ladder and become directors. Female representation in management and leadership is essential to developing a corporate culture that’s supportive of women and by starting at the top, Corus has shown that it leads by example. It has been able to authentically infuse the company with a culture that encourages leadership for women.

Connecting innovation and women’s advancement.

Corus has been growing and adapting in a shifting media landscape when so many media companies continue to be shrinking. As Kathleen described the impact that Corus’s women’s initiatives have had on their business, she mentioned the finding that companies with diverse boards tend to deliver higher returns for shareholders and that research has shown that they tend to be more successful. As she put it, “A number of diverse voices around the table often brings new perspectives and new thinking that results in innovative solutions.”

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